AMERICAN AIRLINES
PRIORITÀ BASSA
Nel 2013, when we have been appointed, American Airlines was in Chapter 11 and was preparing several activities to relaunch the company: the merge with US Airways, the brand change, the launch of new routes and the enhancement of inflight and ground services.
One of the most important airlines in the USA, with a long successful story, it had to recover its position as the largest airline in the world.
OBIETTIVI
Increase the awareness of American Airlines as preferred carrier from Italy to the USA and highlight all the investments the company was doing in creating the best travel experience for its passengers: from a new fleet, to joined frequent flyers programs (AA and US Airways), new Admiral Clubs, new onboard services both in business and economy class.
Let AA become the first choice for Italians to fly to America and all other destinations in the USA and Central/Southern America through the many hubs of the company in the USA.
STRATEGIA
Since 2013, we act in Italy as local American Airlines Corporate Communication office.
Thanks to our proactive attitude and daily contacts with European Corporate Communication office (based in London) and with Italian Management, Sales and Operational teams, we are able to support any communication need of American Airlines in the Italian market.
Starting from 2018 we’ve appointed also for media investment support and planning in the Italian market.
We’re also proactive in finding unconventional PR opportunities to give visibility to the airline such as:
– support to NAT GEO TV program (FOX), realized in collaboration with the US association Make a Wish, dedicated to Mr. Sammy Basso’s dream (travel on the Route 66);
– Support an Art Documentary that has needed to travel with technical equipment to Buonos Aires to interview the widow of Jorge Luis Borges, American Airlines has been highlighted in the documentary as technical sponsor;
– Visit to the airline’s operations center in Fort Worth to realize an unconventional article featured on Corriere della Sera, the most important Italian daily newspaper;
RISULTATI
AVE incresing results
+310,7%
Thanks to a broad communication strategy, we were able to implement the coverage of the airlines in newspapers and online newspapers, reaching a wide audience.
SOCIAL MEDIA