CASTADIVA RESORT & SPA
CastaDiva is a 5 star luxury Hotel with private villas surrounded by greenery on the romantic shores of Lake Como. CastaDiva Resort & Spa, offers a unique environment that enhances the Italian excellence and hospitality, a perfect blend of past and present, of art and culture, of traditions and modern comfort. It is a breathtaking location, ideal to spend holidays, romantic getaways and organize exclusive events surrounded by the beauty and the peace of the most romantic Italian lake.
During the year CastaDiva pass through a renovation of the restaurant and all the f&b management that they need to communicate.
The ultimate goal was earning media interest and coverage for the restaurant and f&b department. The client requirements was to relaunch and promote the restaurant, but also the Executive Chef’s style.
Among the promotional initiatives we have developed and promoted a participation of the Executive Chef at the Taste of Milan (one of the most followed food events) and then at the Taste on Top, an exclusive event with complete kitchen takeover.
To launch our communication campaign, we decided to start working on the lifestyle cutting head with a high audience. Then we started a campaign dedicated to the promotion of the restaurant and the Chef, this has made us focus on the newspapers dedicated to the world of food, but always choosing a high cut.
Thanks also to a series of individual and group press trips, we were able to promote the resort by involving the major national newspapers.
AVE: € 234.955,80 Impressions: 48.047.574