EUROWINGS
BACKGROUND
Recently recognised as the best airline in Germany in 2017, Eurowings, the low-cost airline from the Lufthansa Group, not only offers the largest and most attractive route network from Germany to the rest of Europe, but also the largest seat pitch among all airlines in Europe.
The airline currently offers a total of more than 210 destinations in over 50 countries around the world. For business trips, city breaks or beach holidays – Eurowings has the right flight for every occasion.
Furthermore, Eurowings brings low-cost, long-distance travel to Dusseldorf for the first time – with attractive direct flights to New York, Fort Myers and Miami, but also with dream destinations in the Caribbean.
OBJECTIVES
We’re following the low-cost company of the Lufthansa Group since many years, our task is making the brand well known, through a continuous press office activity, we are also communicating the continuous development of this fastest growing airline in Europe both in Italy and in the world with its short, medium and long-haul flights.
STRATEGY
Activities:
– Press Releases
– Organization of interviews
– Organization of press conference in collaboration with the main airports
– Organization of round table for specific press target
– Press trips organized in collaboration with Tourism Board
– Collaboration in the organization of events like “Race for the Cure”, charity marathon
– Participation to TTG fair
RESULTS
AVE incresing results
54,4%
Thanks to its great exposure on the italian media, both trade and consumer, Eurowings is now well renowned as a top quality, low-cost airline, providing top services, flying to top destinations. The airline is now the 3° low-cost in Europe but at the same time it’s the 1°one providing long haul connections with new aircrafts and the unique service of BIZclass, the first business class offered to low-cost airline passengers.
Daily newspaper and financial ones are used to publish news on Eurowings like Corriere della Sera, Il sole 24 Ore, Capital as well as while talking about trip to Germany or long haul destinations many female, lifestyle or travel magazines mentioned Eurowings such as Sette, Bell’Europa, ELLE, Glamour, Vanity Fair and many others
SOCIAL MEDIA