HOTEL MILANO SCALA
PRIORITÀ BASSA
Six months before the official opening we have been appointed as public relations office for Hotel Milano Scala, the first Zero Emission hotel in Milan.
OBIETTIVI
The other challenge was to create awareness on the Skyterrace, the terrace overlooking the old roofs of Milan was to become one of the trendiest location where people can have lunch, happy hour or a cocktail in the night.
STRATEGIA
IWe focused our attention on all medias covering travel, eco, technology, design, arts and lifestyle to highlight all aspects of the hotel.
We pushed on the restaurant inviting journalists, critics and bloggers as well as we invite journalists to several events held in the bar like the Tango night or Irish Dance events.
We stressed the concept of a “friendly but luxury” hotel located in the very heart of Milan, with a strong focus on “green”. During this years we’ve realized events, partnership, special events such as Chef’s table, tasting dinner, etc for the hotels, inviting press but also consumers. We also collaborate with blogger, influencer and storytelling in order to strengthen our communication on social network.
Concerning social network, we are collaborate with the hotel as consultant because they have a person in the office that is in charge of managing the pages. We collaborate with her in order to give suggestions on strategy and on single blogger and influencer’s request.
RISULTATI
Articles
more than 1.200 articles
Having launched the hotel in 2011 and having followed it over the years, we have created for them several articles, working on the lifestyle segment, travel and insisting on local newspapers to also push the services that are open to non-hotel guests.
The traditional communication campaign was joined by consultancy on the digital sector, in particular the social strategies and the involvement of bloggers and influencers to increase the visibility of the structure and, in particular, of its Sky Terrace Bar.
SOCIAL MEDIA