PER AQUUM is a brand of rare luxury hotels celebrating individuality and imagination. The PER AQUUM Life philosophy draws from the endless, unfiltered inspiration that comes from originality and creativity, unbound by convention and untethered by the established order of things, they create moments for free spirits and open minds, a perpetual flow of unexpected experiences.
We followed the communication of 3 of their resorts: HuvafenFushi, Niyama and Desert Palm.
The goal of the client was the launching and promotion of both the PerAQUUM brand and above all of the three related structures: HuvafenFushi, Niyama and Desert Palm.
Communication efforts centered on creating a buzz won Italian magazine, above all regional and national media on wedding, lifestyle and luxury segment. We wanted to illustrate the stunning proprierties of the brand, focusing on their peculiarities: i.e. the underwater SPA and the underwater restaurant of HuvafenFushi and Niyama.
The communication strategy was based on the exclusivity of the structures, which have within them high quality services and unique characteristics. Based on this we have selected an audience that was placed in the niches of luxury, empty nester, wedding and couples who love luxury and quality at a high level.
The launch was made with a series of exclusive events dedicated to the press, which saw the participation of international guests, such as Dj Ravin, of the Buddha Bar in Paris. In addition, journeys dedicated to the press were organized, in order to familiarize journalists with the product in all its facets: from SPA treatments to top-quality cuisine.