RAS AL KHAIMAH
In 2014, when we have been appointed, Ras Al Khaimah Tourism Board was completely unknown on the Italian market.
The Emirate wanted to become the sea destination in the UEA thanks to the beautiful seaside and the luxury hospitality offer with the most competitive price in the area.
Create awareness among the final consumer as well as among Tour Operators and Travel Agencies.
IWe focused our efforts on the reasons why people should be interested in Ras Al Khaimah developing different story-angles such as: desert, seaside, heritage, nature, luxury hospitality, wellness and food.
To achieve this goal we used a mix of PR, communication and Trade tools.
We strongly focused on online and print media using a packed editorial calendar to highlight every interesting aspects of the destination and it culture.
We distributed different newsletter to update journalists, tour operators and travel agencies. We participate to several road shows presenting the destination to more than 1000 travel agents and tour operators.
We have worked on the launch campaign of the Arab Emirate of Ras Al Khaimah and for its positioning both in the Italian press and in the trade sector.
In the press our activity generated more than 300 articles, generating a growing interest of journalists towards the destination that led to publications such as Corriere della Sera and Repubblica.it, the two major Italian national newspapers.
On the trade side, thanks to our work we have increased the publication of destinations on the catalogs of 30 tour operators, while we have driven more than 1,000 agents on the destination.