What We Do
Having a press office is the base of a good multichannel communication strategy.
Thanks to a deep understanding of the media and their needs, our expert filled team is able to support our clients in the planification and development of a media relations strategy throughout all channels.
From producing contents to composing an effective press kit, from individual press travels to media days, from creating dedicated newsrooms to follow ups, we have the right intruments to support any business’ communications.
Online channels are always a privileged point of communication because they are an easy digital landmark for consumers.
Thanks to the diffusion of the web and smartphones the consumer is evermore ready to look for information, read news, articles and reviews directly online. Our agency creates strategic online communication activities with the goal of growing brand perception both by facilitating the creation of user generated content written while taking SEO in mind and through a network of bloggers and influencers with whom we closely work together.
Also important is the monitoring and analysis of web reputation, that we perform by using the best platforms, helping the clients to be more effective online.
Corporate Press Office
We create a media corporate relations strategy that’s useful in supporting companies that are coming to the Italian market for the first time, are well placed on the international market, have submitted a rebranding or are start up.
Based on the initial briefing with the client we produce background material such as corporate profiles, institutional videos and photoshoots or brochures studied with the purpose of reaching a specific audience and communicate it through press conferences, round tables and personal interviews.