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Experience AlUla: The magic continues on the socials

Since 2019, Martinengo Communication has been the Liaison Office in Italy for the Royal Commission for AlUla. As part of the commission, we collaborate with Arts AlUla and other important players to promote this fascinating destination globally and innovatively, where history blends with modernity and nature enchants with magical panoramas.

Our partnership represents a key factor in the raising of AlUla’s profile. On the occasion of the launch of the Global Brand Campaign #ForeverRevitalising, drawing strength from the results already achieved and from our experience within the online communities, we have also taken on the management of the social pages devoted to the Italian market. The aim? To offer an unprecedented experience and contribute to the rediscovery of AlUla as a jewel of global tourism with an omnichannel marketing and communication plan.

Strategy

  • To create a virtual bridge between Italy and AlUla, inviting the public to explore the local wonders through captivating and interactive content.
  • To guarantee a high profile for the destination.
  • To actively involve users, creating a direct dialogue with them and stimulating their interest through immersive digital experiences.

Results

  • Extraordinary growth in the number of followers on the Italian social channels.
  • High rate of interaction and sharing with posts generating thousands of likes, comments and shares.
  • Greater renown with the Italian public, with increased interest in AlUla as a luxury tourist destination.

Experience AlUla 

@experiencealula.it