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Rising Sun, increasing followers

Japan National Tourism Organization:

The Japan National Tourism Organization (JNTO) has entrusted Martinengo Communication with the prestigious role of managing its social media.

With a strong commitment to excellence in communication and consolidated experience in the sector, today Martinengo Communication manages the online communities of the JNTO Instagram and Facebook pages in Italian, introducing the public of this country and the Canton Ticino to the wonders and the endless possibilities of travel offered by Japan.

Objectives

  • To stimulate interest in and curiosity about this fascinating destination, in both Italy and Italian Switzerland.
  • To build a vibrant, interactive community of those passionate about Japan.
  • To establish a continuous dialogue with users.

Strategy

  • The creation of original contents, communicating the essence of Japan and highlighting its culture, traditions, innovations and opportunities.
  • Authentic and captivating narratives, inviting users to discover the Land of the Rising Sun through a new perspective.
  • Constant updates, with information, advice and suggestions for unique travel experiences.

@visitjapan_it

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