Green Vallée d’Aoste
Challenge
Present an innovative project of authentic hospitality and sustainable mobility on the Italian market
Promote a network of Aosta Valley excellences that give importance to sustainability
Transition from a network of companies to a DMC specialized in sustainable Aosta Valley
Valuing all partners
Present the project to the Italian trade
Tactics
Press office management over 3 years
Highlight among the Italian media its main peculiarities: collaboration between hospitality and local farms and artisans, making the guest responsible for the respect and knowledge of nature, traditions and local culture and the visionary ability to network of small and medium-sized Italian enterprises
Creation of online and offline communication materials
In-person events and webinars
participation in TTG Travel Experience 2020
Facebook and Instagram account management
creation of content that would tell the territory in all its facets starting from the seasonality of agricultural products, but also of the dishes and outdoor activities so as to create a strong link between those who followed the account and the territory.
creation of a community and ADV
Analytics & Results
- 297 articles
- 3 TV passages
- €1,455,486 AVE generated
- 78.502.719 diffusion
- +188% followers
- +20K page impressions
- 10 press trips
- 3 workshops
- 1 fair
- 30 meetings with TO
- 1 webinar
- +100 agents trained
