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01_Summer-Update-2021

Summer Update: Mapp aggiunge le web push alla propria offerta commerciale

Milano, 7 settembre 2021Mapp, fornitore internazionale di una suite di marketing in cloud basata sui customer insight, sta apportando numerosi aggiornamenti di prodotto. L’aggiornamento estivo di quest’anno include 16 novità, tra funzionalità aggiuntive e miglioramenti tecnici. In aggiunta alle web push come nuovo canale disponibile all’interno della soluzione, Mapp Cloud sarà facilmente integrabile a nuove piattaforme e-commerce e godrà di una funzionalità di product recommendation totalmente rivista. L’aggiornamento estivo apre ai marketer la possibilità di progettare il customer journey in modo più preciso per raggiungere gli obiettivi di vendita e fatturato in maniera sempre più efficiente.

Secondo Maurizio Alberti, VP Global Sales di Mapp: “Con l’ultimo aggiornamento di Mapp Cloud, raggiungiamo un altro importante obiettivo. La creazione di customer experience basate sugli insight si fonda sulla reale comprensione del cliente attraverso i dati in possesso delle aziende, da riutilizzare strategicamente per le comunicazioni su molteplici canali. Con le web push, forniamo ai nostri clienti un altro canale di comunicazione che può essere utilizzato per ottimizzare i tassi di conversione e riattivazione dei clienti. A questo si aggiunge la nuova Analytics API, che permette ai nostri clienti e partner di creare soluzioni basate su dati estratti da Mapp Intelligence, il “cervello” della suite”.

Le web push diventano così uno dei canali più utili in assoluto che va ad arricchire la strategia dei marketer che ne fanno uso, ad esempio per il recupero di carrelli abbandonati, la condivisione di contenuti personalizzati in tempo reale in base al comportamento degli utenti sul site e per attività di upsell.

Di seguito sono elencate alcune delle altre funzioni di Mapp Cloud rilasciate questo mese:

Product recommendation

La funzionalità di product recommendation è stata totalmente rivista e verrà rilasciata gradualmente. L’obiettivo è quello di abilitare l’offerta sempre più accurata di suggerimenti d’acquisto a livello multicanale. Inoltre, sulla base di algoritmi supportati dall’intelligenza artificiale, può essere sensibilmente aumentato il valore medio dei carrelli. Allo stesso tempo, è stata semplificata l’importazione di dati inerenti le raccomandazioni sia da Mapp Intelligence che da sistemi terzi.

Nuove notifiche intelligenti

Anche le Smart Notifications godranno di funzionalità aggiuntive e consentiranno di notificare i marketer sulle performance di nuovi referrer, campagne, prodotti e siti web.

Supporto Flutter per Mapp Intelligence

L’App Tracking Library di Mapp Intelligence ora supporta Flutter, il popolare SDK multipiattaforma di Google.

Plugin Shopify

L’aggiornamento estivo si concentra anche sullo scambio di dati con gli shop e-commerce. In futuro, gli utenti di Mapp Cloud potranno beneficiare della possibilità di integrare dati ed eventi con Shopify.

Connettore Shopware

Allo stesso tempo è stata semplificata l’integrazione con Shopware, così le caratteristiche degli utenti possono essere sincronizzate tra i due sistemi in maniera semplice, i dati di contatto possono essere aggiunti e possono essere attivate le email transazionali.

Nuova barra di navigazione per Mapp Engage

I designer di Mapp hanno sviluppato un nuovo menu di navigazione, reso più intuitivo grazie ai feedback ricevuti dei clienti. I processi lavorativi possono ora essere completati ancora più velocemente su Mapp Engage: il menu è di facile navigazione e la ricerca è stata ottimizzata per un utilizzo ancora più semplificato. Ulteriori miglioramenti all’interfaccia utente di Mapp Cloud sono attualmente in fase di sviluppo.

L’aggiornamento estivo include numerose altre innovazioni, un riassunto dettagliato di tutte le funzionalità e i miglioramenti si trova può trovare qui: https://mapp.com/it/product-updates-summer-2021/

Chi è Mapp

I marketer dovrebbero potersi concentrare su ciò che farà la differenza per il loro business, invece di passare tutto il loro tempo a domare la tecnologia per raggiungere i propri obiettivi. Con la piattaforma di Insight-Led Customer Experience Mapp Cloud, i responsabili marketing possono concentrarsi su ciò che conta davvero e sugli insight che ne derivano. Grazie alla customer intelligence e ai marketing analytics, le aziende possono ottenere facilmente ed efficacemente customer insight immediatamente utilizzabili per campagne di marketing altamente personalizzate. I clienti di Mapp beneficiano di modelli di previsione supportati dall’AI che attivano campagne cross-canale mirate e auto-ottimizzanti. I messaggi automatizzati vengono inviati attraverso il canale più adatto, al momento giusto, con la frequenza di contatto ottimale. Con questa personalizzazione avanzata one-to-one è possibile raggiungere i più alti livelli di engagement e di fedeltà dei clienti nel lungo termine.

Mapp ha uffici in sette Paesi e con la propria soluzione di marketing digitale in Cloud aiuta oltre 3.000 aziende a distinguersi dalla concorrenza. Fra i clienti italiani si annoverano Expert, ePRICE, Prénatal, Furla, La Martina, Coccinelle, Gruppo Piquadro, Ferrari e Lamborghini.

Contatti stampa:

Agenzia di PR: Martinengo & Partners Communication

Cinzia Martinengo/Silvia Boniardi

02 4953 6650

cinzia.martinengo@martinengocommunication.com

silvia.boniardi@martinengocommunication.com

www.martinengocommunication.com

Contatti Mapp:

Annarosa Barra – Field Marketing Manager

345 6615101

Annarosa.barra@mapp.com

www.mapp.com

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ULTIMI COMUNICATI

SERVICES / CRISIS COMMUNICATION

Vulnerability Analysis

Thanks to our experience, we can analyze a company’s risks and possible vulnerabilities in order to plan the management strategy of a possible crisis in a completely customized way

Assembling a crisis team and a ‘Crisis Communication Handbook’

Having a team dedicated to crisis communication is fundamental for any client who knows that they’ll need to be able to count on people who are specifically trained to deal with such situations, should the need arise. Moreover, the drafting of a Crisis Plan will allow everyone to follow standard and proven procedures, ensuring that everyone is always up to date on the progress of the crisis.

Crisis simulation and control

Simulating a crisis in order to understand possible problems and weaknesses is fundamental for avoiding mistakes during the communication of an emergency. This is why we organize, with the cooperation of the client, annual simulations, and crisis tours in order to always be ready for a possible real-life situation.

SERVICES / ADVERTISING

Online & offline ad campaigns

Through our direct contacts with the media, we create multi-channel advertising campaigns that integrate online and offline messaging in order to maximize visibility. We also design targeted campaigns for specific audiences. In short, we’re always experimenting with new and unconventional ways of communicating, to ensure that the client’s image and message are always memorable.

Dynamic and out-of-home advertising

We realize advertising campaigns in Italy’s major cities, communicating through street posters, dynamic advertising on public transit vehicles, and interactive billboards.

TV, radio, and web commercials

We support customers in choosing the most suitable media through which to convey their message using the major Italian networks, creating spots for TV, radio, and/or the web, maximizing both the investment and the return.

Merchandising & gadgets

From branded shopping bags to pen drives, our network of suppliers makes it possible for us to provide merchandising support for virtually any type of campaign.

Video production

Thanks to our team of experienced video makers, we create institutional videos, short illustrative videos, and commercials that can directly engage the audience in a very short time.

Website development and SEO

Now that the web is the heart of communication, it’s essential to keep your website always updated and indexed because it’s the primary showcase of any brand or product. We can do that for you, adapting texts and content to SEO parameters.

SERVICES / SALES PROMOTION

Sales calls

Sales calls are the first contact we make with the trade. This allows us to introduce the customer and get a sense of the destinations and products with the aim of improving the awareness and perception of your product.

In-house presentations

We organize in-house presentations for potential customers of the brand, so that we can present the products directly to those who will be dealing with them every day.

Road shows

We organize itinerant events that will allow you, in a single “tour”, to make direct contact with the main players in your industry, giving you the opportunity to make yourself known and create personal relationship of trust while also optimizing time.

FAM trip

We organize familiarization trips. A firsthand encounter with a product or service keeps the experience alive in the agents’ minds and helps them to provide more complete and compelling information to their customers.

Co-marketing with retailers

Sponsoring your brand in partnership with a retailer has several advantages: loyal retailers will be willing to take your product or service seriously, resulting in an symbiotic exchange of knowledge, loyalty and values.

Trade fairs and workshops

We organize fairs and workshops, supporting the customer with our presence at their stand, which in turn facilitates first contact with the Italian trade.

DEMs and newsletters

We create and distribute DEMs and newsletters to the trade. This is an effective tool aimed at stimulating immediate interest in the product among a wide audience in a very short timeframe.

SERVICES / MARKETING

Visual communication

We support our clients in the development and production of promotional materials thanks to our team of graphic designers and producers, always on hand to devise original and impactful solutions. Our agency can create brochures, posters, merchandising, posters, graphic design for trade fairs, etc.

Direct marketing

Direct contact with the consumer is a strategy that often pays off. Martinengo & Partners Communication realizes in-store promotions, market surveys, telemarketing plans, ad campaigns for social media and the best websites, direct mail, and email marketing campaigns.

Advertising campaigns

Thanks to the experience of a team of professionals in the field, we are able to support our clients in all phases of an advertising campaign: from the concept to the claim, from the organization of targeted photoshoots to the realization of videos and soundtracks.

Media buying and planning

We deal with online and offline ad planning, providing the client with every tool for measuring the investment and targeting the campaign in order to best position their message.

Content marketing

Given the ever-increasing influence of the web on consumer behavior, we have made content marketing one of our strong points. As such, we create relevant content in collaboration with the major bloggers, influencers, and multipliers of each sector with the aim of maximizing the client’s web reputation and optimizing their position on search engines.

SERVICES / REPRESENTATIVE OFFICE

Representative office, your partner in profit

We support foreign companies that want to establish themselves in the Italian market through a representative office managed by a professional staff, experienced in the field and present for years in the Italian market.

After assessing the current position of the client on the Italian market, we deploy our deep knowledge of this market to design and develop sales & marketing, communication, and public relations strategies aimed at growing the presence of the brand in Italy and increasing sales.

Starting from a market analysis and the constant gathering of market intelligence, we elaborate a strategy that will lead to a smart positioning of your brand and the achievement of the set goals. An ongoing exchange of information and monthly reports that measure results (Key Performance Indicator) will allow us to update the strategies in real time so that they are always functioning optimally.

From our prestigious headquarters in the center of Milan, we support foreign companies that want to establish themselves in the market of Italy and Italian Switzerland through a representative office managed by a professional staff, experienced in the field and active for years in the market.

Through our network of international partners we can offer the same services in the areas of the world of greatest interest to our customers.

SERVICES / EVENTS

Organization of multi-target events

Whether it is an event dedicated to the press, a corporate event, or a public event, we know how to offer our clients creative and original solutions to promote themselves. The most suggestive locations, the most reputable caterers, the most advanced audio-
video services, and the most professional hospitality staff: these are all at our disposal for organizing truly unique events for our clients.

Press events

The organization of press events is a fundamental part of our press office and public relations activities. From press conferences and sneak previews to press breakfasts, trips and site inspections: we manage every kind of event with the same passion and attention to detail.

Trade events

Workshops, road shows, trade fairs, congresses, conventions, corporate meetings, and corporate events are essential from a communication perspective. Our team designs successful trade events, involving the best professionals of the sector.

Consumer events

We propose creative and unconventional solutions designed to make the brand and the product unforgettable for the consumer.

SERVICES / DIGITAL PR & SOCIAL MEDIA

Planning social media presence

It all starts with defining a communication strategy, the ideal way to establish the client’s goal and the message they want to convey on social media, followed by the drafting of an editorial calendar that creates a synergy between the platforms, using the most suitable language for each of them.

Community management

We manage social communities for our clients in order to generate interaction between the brand and its fan base. To further stimulate engagement, we create contests and online games tailored to the brand’s followers.

Social media advertising

We create customized advertising campaigns for each social media platform, further personalized to suit the target, the budget, and the goals established at the outset.

Brand reputation monitoring

We offer our clients the best tools for monitoring online reputation, so that we can intervene in the best way in case of crisis.

SERVICES / PUBLIC RELATIONS

Press office

Having a press office is fundamental for a good multichannel communication strategy. With a deep understanding of the various media and their specific languages, our team of experts can support clients in the planning and development of a media relations strategy across all sectors. From the production of content to the composition of an effective press kit; from individual press trips to media events; from the creation of dedicated newsrooms to follow up activities: we have the right tools to support every kind of company in its communication efforts.

Digital PR

Online channels are becoming an increasingly privileged point of communication because they’re such an easy reference point for consumers. Thanks to the spread of the internet and smartphones, consumers are more inclined than ever to search for information and read news, articles, and reviews directly online. Our agency creates strategic online communication activities with the aim of increasing the perception of a brand both through the creation of edited user-generated content and SEO, and through a network of bloggers and influencers with whom we work closely. No less important are the monitoring and analysis of web reputation that we conduct, using the best platforms to help the client to have the most effective online presence.

Corporate press office

We devise and implement corporate media relations strategies that are useful in supporting companies that are already well-known on the international market as well as those that are entering the Italian market for the first time or are in the process of rebranding or start-up. Based on the initial brief from the client, we create background material such as company profiles and institutional photos, videos, and brochures, and organizing events like press conferences, round tables, and personal interviews. This ongoing activity allows a constant dialogue with our clients.