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Martinengo & Partners Communication presenta “AlUla, Journey Through Time”

La mostra fotografica interattiva gratuita all’aria aperta dedicata alle ricchezze culturali di AlUla, realizzata con le immagini del fotografo statunitense Robert Polidori, arriva a Milano lungo Corso Vittorio Emanuele dal 25 febbraio al 28 marzo

 Milano, 24 febbraio – Il settore eventi e mostre di Martinengo & Partners Communication, nell’ambito dell’incarico di promozione della Royal Commission for AlUla, ha realizzato la mostra interattiva “AlUla, Journey Through Time” dedicata alla regione di grande ricchezza storica e archeologica che presto verrà aperta ai viaggiatori del mondo. AlUla è sede di Hegra, primo sito Patrimonio Mondiale UNESCO in Arabia Saudita, che ha rivestito nei secoli un’importanza cruciale, in quanto situata sulla via dell’incenso e della seta.

La mostra fotografica, che viene presentata in anteprima a Milano per poi proseguire nel mese di aprile a Roma e in altre città italiane e straniere, ha un format immersivo e digitale che mette in risalto i principali siti culturali attraverso gli scatti del celebre fotografo canadese-statunitense Robert Polidori e gli approfondimenti audio-video dell’archeologo Romolo Loreto, Professore Associato dell’Università degli Studi di Napoli L’Orientale.

Composta da 30 pannelli che si sviluppano in Corso Vittorio Emanuele per oltre 270 metri, la mostra è visibile anche nelle ore serali, grazie all’illuminazione a pannelli solari ed è arricchita da contenuti interattivi con video e audio-guida. Realizzata all’aria aperta e gratuita, l’esposizione sarà un’ottima occasione per consentire ai cittadini di scoprire un’area ancora poco conosciuta nella quale si trovano testimonianze di oltre 200.000 anni di storia dell’evoluzione dell’essere umano: dalla preistoria fino ai giorni nostri passando per i misteriosi regni di Lihyan e Dadan, i nabatei e l’epoca romana.

Martinengo & Partners Communication, agenzia specializzata in marketing e comunicazione ha ideato la mostra come primo step di una strategia di brand awareness di ampio respiro che vedrà il sito archeologico protagonista dei prossimi anni. Dalla progettazione all’ideazione creativa, dalla realizzazione alla pianificazione della campagna comunicativa a supporto, il lavoro sulla mostra ha visti coinvolti tutti i reparti dell’agenzia di comunicazione integrata.

 

Direzione Creativa: Massimo Martinengo

Team Creativo: Lorenzo Martinengo, Cinzia Martinengo, Lucrezia Martinengo

Social Media Manager: Silvia Boniardi

Art Director: Marco Mondani

Videomaker: Francesco Saverio Paciello

Foto: Robert Polidori

Approfondimenti: professor Romolo Loreto

 

Su Martinengo Communication

Martinengo & Partners Communication è un’agenzia di comunicazione integrata e di relazioni pubbliche con sede a Milano, specializzata nel settore del turismo, lifestyle, Hotel & Resort, Aviazione, Destinazioni e Istituzioni. I nostri clienti sono prevalentemente aziende internazionali e prestigiosi marchi e prodotti. “We make your brand a success”, questo è il nostro impegno, in Italia e nel mondo attraverso le nostre agenzie partner internazionali. Martinengo & Partners Communication è il membro italiano di Pangaea Network, presente a Abu Dhabi, Amsterdam, Beijing, Copenhagen, Delhi, Dubai, Frankfurt, Hong Kong, London, Madrid, Miami, Milan, Mumbai, Paris, South America & Sydney.  www.martinengocommunication.com

Informazioni su AlUla

Situato a 1.100 km da Riyadh, nell’Arabia Saudita nord-occidentale, AlUla è un luogo di straordinario patrimonio naturale e umano. La vasta area, che copre 22.561 km², comprende lussureggianti oasi, imponenti montagne di arenaria e antichi siti archeologici risalenti ai regni di Dadan e Lihyan e dei Nabatei. Il sito più noto e riconosciuto di AlUla è Hegra, il primo sito Patrimonio Mondiale dell’UNESCO dell’Arabia Saudita. Antica città, estesa su 52 ettari, Hegra era la principale città meridionale del Regno dei Nabatei ed è composta da oltre 100 tombe ben conservate con facciate elaborate ritagliate dagli affioramenti di arenaria che circondano l’insediamento urbano fortificato. Le ricerche attuali suggeriscono che Hegra sia stata l’avamposto più meridionale dell’Impero Romano dopo aver conquistato i Nabatei nel 106 d.C. Oltre a Hegra, AlUla ospita una serie di affascinanti siti storici e archeologici come: l’antica Dadan, la capitale dei regni di Dadan e Lihyan, che è considerata una delle città più sviluppate del 1 ° millennio a.C. nella penisola arabica, migliaia di siti e iscrizioni di arte rupestre antica e stazioni della ferrovia di Hijaz.

Informazioni su The Royal Commission for AlUla

The Royal Commission for AlUla (RCU) è stata istituita con decreto reale nel luglio 2017 per proteggere e salvaguardare AlUla, una regione di eccezionale ricchezza naturale e culturale situata nell’Arabia Saudita nord-occidentale. RCU sta intraprendendo un piano a lungo termine per avviare e mantenere una trasformazione sensibile e sostenibile della regione, riaffermandola come una delle destinazioni archeologiche e culturali più importanti del paese e preparandola ad accogliere visitatori da tutto il mondo. L’impegno di RCU ad AlUla comprende una vasta gamma di iniziative in archeologia, turismo, cultura, istruzione e arte, che riflettono l’ambizioso impegno di coltivare il turismo e il tempo libero in Arabia Saudita, delineato nella Vision 2030.

 

Per ulteriori informazioni:

The Royal Commission for AlUla

www.rcu.gov.sa  – www.experiencealula.com

Ufficio rappresentanza in Italia e in Svizzera Italiana:

Martinengo Communication

Via Vincenzo Monti, 9 – 20123 Milano

Tel. (+39) 02 4953 6650

E-mail: martinengo@martinengocommunication.com

Web: www.martinengocommunication.com

 

 

Per ulteriori informazioni:

Martinengo & Partners Communication

Via Vincenzo Monti, 9 – 20123 Milano

Tel.  (+39) 02 4953 6650

E-mail: martinengo@martinengocommunication.com

Web: www.martinengocommunication.com

 

 

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ULTIMI COMUNICATI

SERVICES / CRISIS COMMUNICATION

Vulnerability Analysis

Thanks to our experience, we can analyze a company’s risks and possible vulnerabilities in order to plan the management strategy of a possible crisis in a completely customized way

Assembling a crisis team and a ‘Crisis Communication Handbook’

Having a team dedicated to crisis communication is fundamental for any client who knows that they’ll need to be able to count on people who are specifically trained to deal with such situations, should the need arise. Moreover, the drafting of a Crisis Plan will allow everyone to follow standard and proven procedures, ensuring that everyone is always up to date on the progress of the crisis.

Crisis simulation and control

Simulating a crisis in order to understand possible problems and weaknesses is fundamental for avoiding mistakes during the communication of an emergency. This is why we organize, with the cooperation of the client, annual simulations, and crisis tours in order to always be ready for a possible real-life situation.

SERVICES / ADVERTISING

Online & offline ad campaigns

Through our direct contacts with the media, we create multi-channel advertising campaigns that integrate online and offline messaging in order to maximize visibility. We also design targeted campaigns for specific audiences. In short, we’re always experimenting with new and unconventional ways of communicating, to ensure that the client’s image and message are always memorable.

Dynamic and out-of-home advertising

We realize advertising campaigns in Italy’s major cities, communicating through street posters, dynamic advertising on public transit vehicles, and interactive billboards.

TV, radio, and web commercials

We support customers in choosing the most suitable media through which to convey their message using the major Italian networks, creating spots for TV, radio, and/or the web, maximizing both the investment and the return.

Merchandising & gadgets

From branded shopping bags to pen drives, our network of suppliers makes it possible for us to provide merchandising support for virtually any type of campaign.

Video production

Thanks to our team of experienced video makers, we create institutional videos, short illustrative videos, and commercials that can directly engage the audience in a very short time.

Website development and SEO

Now that the web is the heart of communication, it’s essential to keep your website always updated and indexed because it’s the primary showcase of any brand or product. We can do that for you, adapting texts and content to SEO parameters.

SERVICES / SALES PROMOTION

Sales calls

Sales calls are the first contact we make with the trade. This allows us to introduce the customer and get a sense of the destinations and products with the aim of improving the awareness and perception of your product.

In-house presentations

We organize in-house presentations for potential customers of the brand, so that we can present the products directly to those who will be dealing with them every day.

Road shows

We organize itinerant events that will allow you, in a single “tour”, to make direct contact with the main players in your industry, giving you the opportunity to make yourself known and create personal relationship of trust while also optimizing time.

FAM trip

We organize familiarization trips. A firsthand encounter with a product or service keeps the experience alive in the agents’ minds and helps them to provide more complete and compelling information to their customers.

Co-marketing with retailers

Sponsoring your brand in partnership with a retailer has several advantages: loyal retailers will be willing to take your product or service seriously, resulting in an symbiotic exchange of knowledge, loyalty and values.

Trade fairs and workshops

We organize fairs and workshops, supporting the customer with our presence at their stand, which in turn facilitates first contact with the Italian trade.

DEMs and newsletters

We create and distribute DEMs and newsletters to the trade. This is an effective tool aimed at stimulating immediate interest in the product among a wide audience in a very short timeframe.

SERVICES / MARKETING

Visual communication

We support our clients in the development and production of promotional materials thanks to our team of graphic designers and producers, always on hand to devise original and impactful solutions. Our agency can create brochures, posters, merchandising, posters, graphic design for trade fairs, etc.

Direct marketing

Direct contact with the consumer is a strategy that often pays off. Martinengo & Partners Communication realizes in-store promotions, market surveys, telemarketing plans, ad campaigns for social media and the best websites, direct mail, and email marketing campaigns.

Advertising campaigns

Thanks to the experience of a team of professionals in the field, we are able to support our clients in all phases of an advertising campaign: from the concept to the claim, from the organization of targeted photoshoots to the realization of videos and soundtracks.

Media buying and planning

We deal with online and offline ad planning, providing the client with every tool for measuring the investment and targeting the campaign in order to best position their message.

Content marketing

Given the ever-increasing influence of the web on consumer behavior, we have made content marketing one of our strong points. As such, we create relevant content in collaboration with the major bloggers, influencers, and multipliers of each sector with the aim of maximizing the client’s web reputation and optimizing their position on search engines.

SERVICES / REPRESENTATIVE OFFICE

Representative office, your partner in profit

We support foreign companies that want to establish themselves in the Italian market through a representative office managed by a professional staff, experienced in the field and present for years in the Italian market.

After assessing the current position of the client on the Italian market, we deploy our deep knowledge of this market to design and develop sales & marketing, communication, and public relations strategies aimed at growing the presence of the brand in Italy and increasing sales.

Starting from a market analysis and the constant gathering of market intelligence, we elaborate a strategy that will lead to a smart positioning of your brand and the achievement of the set goals. An ongoing exchange of information and monthly reports that measure results (Key Performance Indicator) will allow us to update the strategies in real time so that they are always functioning optimally.

From our prestigious headquarters in the center of Milan, we support foreign companies that want to establish themselves in the market of Italy and Italian Switzerland through a representative office managed by a professional staff, experienced in the field and active for years in the market.

Through our network of international partners we can offer the same services in the areas of the world of greatest interest to our customers.

SERVICES / EVENTS

Organization of multi-target events

Whether it is an event dedicated to the press, a corporate event, or a public event, we know how to offer our clients creative and original solutions to promote themselves. The most suggestive locations, the most reputable caterers, the most advanced audio-
video services, and the most professional hospitality staff: these are all at our disposal for organizing truly unique events for our clients.

Press events

The organization of press events is a fundamental part of our press office and public relations activities. From press conferences and sneak previews to press breakfasts, trips and site inspections: we manage every kind of event with the same passion and attention to detail.

Trade events

Workshops, road shows, trade fairs, congresses, conventions, corporate meetings, and corporate events are essential from a communication perspective. Our team designs successful trade events, involving the best professionals of the sector.

Consumer events

We propose creative and unconventional solutions designed to make the brand and the product unforgettable for the consumer.

SERVICES / DIGITAL PR & SOCIAL MEDIA

Planning social media presence

It all starts with defining a communication strategy, the ideal way to establish the client’s goal and the message they want to convey on social media, followed by the drafting of an editorial calendar that creates a synergy between the platforms, using the most suitable language for each of them.

Community management

We manage social communities for our clients in order to generate interaction between the brand and its fan base. To further stimulate engagement, we create contests and online games tailored to the brand’s followers.

Social media advertising

We create customized advertising campaigns for each social media platform, further personalized to suit the target, the budget, and the goals established at the outset.

Brand reputation monitoring

We offer our clients the best tools for monitoring online reputation, so that we can intervene in the best way in case of crisis.

SERVICES / PUBLIC RELATIONS

Press office

Having a press office is fundamental for a good multichannel communication strategy. With a deep understanding of the various media and their specific languages, our team of experts can support clients in the planning and development of a media relations strategy across all sectors. From the production of content to the composition of an effective press kit; from individual press trips to media events; from the creation of dedicated newsrooms to follow up activities: we have the right tools to support every kind of company in its communication efforts.

Digital PR

Online channels are becoming an increasingly privileged point of communication because they’re such an easy reference point for consumers. Thanks to the spread of the internet and smartphones, consumers are more inclined than ever to search for information and read news, articles, and reviews directly online. Our agency creates strategic online communication activities with the aim of increasing the perception of a brand both through the creation of edited user-generated content and SEO, and through a network of bloggers and influencers with whom we work closely. No less important are the monitoring and analysis of web reputation that we conduct, using the best platforms to help the client to have the most effective online presence.

Corporate press office

We devise and implement corporate media relations strategies that are useful in supporting companies that are already well-known on the international market as well as those that are entering the Italian market for the first time or are in the process of rebranding or start-up. Based on the initial brief from the client, we create background material such as company profiles and institutional photos, videos, and brochures, and organizing events like press conferences, round tables, and personal interviews. This ongoing activity allows a constant dialogue with our clients.